The technology world has been bubbling with excitement this week with speculation that Apple is to enter the wearable technology market. Fresh leaks over in the US talk of a wrist-wearable version of the iPhone – dubbed the iWatch – apparently getting the green light for production. Elysium Magazine is known for its love of a good timepiece so we just had to get the low-down on the latest piece of kit to come off the famed production line at Apple HQ.

 

The rumours were triggered earlier this week when unnamed insiders have been cited as saying that a team of 100 Apple staff – featuring senior executives – has been assembled to work on the project, implying the iWatch is well ‘beyond the experimental phase’.

 

So what’s the  iWatch all about? It’s reported the design would let the watch link wirelessly to the iPhone and allow wearers to easily access some features of the smartphone. This isn’t anything new in the world of watches – there are plenty of models that can already connect to your iPhone. The difference with an Apple product is the design – you know it will look slick and über stylish.

 

There is also talk the new iWatch could use Willow Glass – a new type of flexible glass allowing it to have a curved touchscreen. The rumour has some credibility as Apple is known for its ergonomically, as well as aesthetically, designed ranged. Further speculation suggests the iWatch will feature a 1.5inch touchscreen while Apple’s voice assistant Siri would be used to control the device.

 

 

However, this could all be a convenient smokescreen at a time when the Apple Chief Executive Tim Cook is under pressure to demonstrate, amid slowing sales and a falling share price, that the global giant is still innovating. During his talk at the Goldman Sachs Technology and Internet Conference in San Francisco on Tuesday, Cook said the innovation culture at Apple “has never been stronger”. He also added “It’s in the DNA of the company”.

 

Again the concept of wearable (and useful) technology is nothing new. Device’s such as Nike’s FuelBand and Jawbone Up are worn on the wrist and transmit data on daily activity to the iPhone via Bluetooth. Tellingly, Tim Cook has been spotted recently wearing a FuelBand. The plot thickens.

 

For the meantime at least, discerning gents can and should enjoy the stylish timepieces they choose. Technology comes and goes but a classic timepiece always has it’s place on a man’s wrist for good reason – it’s timeless trend. Elysium Magazine has plenty of recommended timepieces if you’re on the look out for another to add to the collection.